Monday, 5 February 2018

Early life and background of Ranvir Kapoor

Ranbir Kapoor was born on 28 September 1982 in Mumbai to Rishi and Neetu, both actors of the Hindi film industry.[2] He is the great-grandson of Prithviraj and the grandson of actor-director Raj.[3] His elder sister, Riddhima (born 1980), is an interior and fashion designer.[4][5] The actresses Karisma and Kareena are his first cousins.[6] Kapoor was educated at the Bombay Scottish School in Mahim. As a student, he found little interest in academics and would rank low among his peers.[7][8]

Ranbir Kapoor is posing with his father and mother
Kapoor with his parents Rishi (right) and Neetu in 2013
Kapoor has been vocal about how his parent's troubled marriage affected him as a child: "Sometimes the fights would get really bad. I would be sitting on the steps, my head between my knees, till five or six in the morning, waiting for them to stop".[9] These experiences led to a "reservoir of emotions building up inside [him]", which he said compelled him to develop an interest in film.[9] In his early years, Kapoor was close to his mother, but had a dysfunctional relationship with his father.[7][10] After completing his tenth standard examinations, he worked as an assistant director to his father on the film Aa Ab Laut Chalen (1999), during which he developed a closer bond with him.[10]
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Sunday, 4 February 2018

What is E-Commerce?

Are you thinking about starting a business where you sell your products online? If so, then you'll be joining the millions of entrepreneurs who have carved out a niche in the world of e-commerce.
At its core, e-commerce refers to the purchase and sale of goods and/or services via electronic channels such as the internet. E-commerce was first introduced in the 1960s via an electronic data interchange (EDI) on value-added networks (VANs). The medium grew with the increased availability of internet access and the advent of popular online sellers in the 1990s and early 2000s. Amazon began operating as a book-shipping business in Jeff Bezos' garage in 1995. EBay, which enables consumers to sell to each other online, introduced online auctions in 1995 and exploded with the 1997 Beanie Babies frenzy.
Like any digital technology or consumer-based purchasing market, e-commerce has evolved over the years. As mobile devices became more popular, mobile commerce has become its own market. With the rise of such sites as Facebook and Pinterest, social media has become an important driver of e-commerce. As of 2014, Facebook drove 85 percent of social media-originating sales on e-commerce platform Shopify, per Paymill.
The changing market represents a vast opportunity for businesses to improve their relevance and expand their market in the online world. Researchers predict e-commerce will be 17 percent of U.S. retail sales by 2022, according to Digital Commerce 360. The U.S. will spend about $460 billion online in 2017. These figures will continue to climb as mobile and internet use expand both in the U.S. and in developing markets around the world.
Editor's Note: Looking for information on e-commerce solutions for your business? Use the questionnaire below, and our vendor partners will contact you to provide you with the information you need:

Catgories of e-commerce
As with traditional commerce, there are four principal categories of e-commerce: B2B, B2C, C2B and C2C.
  • B2B (business to business) – This involves companies doing business with each other. One example is manufacturers selling to distributors and wholesalers selling to retailers.
  • B2C (business to consumer) – B2C consists of businesses selling to the public through shopping cart software, without needing any human interaction. This is what most people think of when they hear "e-commerce." An example of this is Amazon. 
  • C2B (consumer to business) – In C2B e-commerce, consumers post a project with a set budget online, and companies bid on the project. The consumer reviews the bids and selects the company. Elance is an example of this.
  • C2C (consumer to consumer) – This takes place within online classified ads, forums or marketplaces where individuals can buy and sell their goods. Examples of this are Craigslist, eBay and Etsy.
Getting started
If you have a simple product to sell and a desire to expand your sales online, there are a few tools you can use to get started.
Websites such as Squarespace and WordPress offer mobile-friendly, ready-to-go e-commerce templates that help you get a store up and running quickly. As a shop owner, you will need a way to collect credit card payments from consumers online. PayPal, Square and Google Wallet are all popular ways of accepting and managing online payments. You can also sell your merchandise through online giants like Amazon.
If you are selling physical goods, you'll need to consider how you're going to ship them. PayPal and other processors have worked with shipping merchants, including USPS and UPS, to offer one-stop postage processing. You will also need to research your state laws to determine if you are required to obtain a permit for selling online, or if you need to collect sales tax for your state or municipality.
Dropshipping is a way to outsource your inventory and shipping. Dropship services store and ship the products you sell as a merchant, many times for wholesale prices. These companies act on your behalf, using your branding and packaging. The best of these services have integrations with Amazon, Shopify and other e-commerce platforms.
As your company grows, you may want to consider more advanced ways to process payments, such as using a merchant account and a service such as Authorize.Net. Services that integrate more fully with your bank frequently offer discounted transaction costs compared to processors such as PayPal

What is YouTube Marketing? Learn YouTube Marketing

Youtube has massive traffic and viewers, with over 1,325,000,000 people using Youtube. There are currently 300 hours of video uploaded to YouTube every minute of every day – 5 hours of video content every second! Which only validates the fact that video marketing is a growing trend – the numbers say it all.
In fact, in the last few years Cisco was scrambling to re-engineer its routers to deal with what they call the “video onslaught”. By 2017 at least 78% of all internet traffic was video. More than half of all web traffic after 5PM is ALREADY video traffic — YouTube, Netflix, and other companies serving as prime video platforms.

Video is where the web is going. The move toward video has reached critical mass, a tipping point where the momentum will swing and things will all start to speed up.

For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video. That’s why it’s so important to learn and test some strategies and to get help from Digital Organics right now. It will give you a huge leg up on your competition, helping your business to move forward.

Think about it: As others struggle to establish their presence on YouTube, you could have an established position with a top ranked video. Believe us, it’s hard to knock a popular YouTube video out of the number one spot, but our Online Marketing techniques can get your listed and ranked in Google and bring your website more visitors. You’ll benefit from a rise in your Bing or Google ranking. And it goes without saying that a page one Google rank is as good as gold.

Did you know that the top listing in Google’s organic search results gets an average of 34% of the clicks? The second gets around 20%. The third gets 13%… That means all the rest of the results on page one (paid and organic) fight over the remaining 16%. The paid results only get about 5% of the traffic — it’s a horrible affliction referred to as “ad blindness.”

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